T.O.M. 6C’s Framework Explained https://youtu.be/NjIU1GntGFA A well-structured story is a powerful tool that allows us to lead our audience from where they are to where we want them to be. The biggest question is, how do we achieve that? Our story expert Tim will explain our 6C’s framework. Watch the Read more…
Have you ever had the experience of listening to a story and wondering in the back of your mind: Exactly what does this mean? What is driving this person? What’s the problem they were facing? Why did they mention the person with the funny hat? If you have faced this Read more…
The method we use to teach storytelling starts with being in the current state and transforming the character to a new elevated state. The main character has elevated his position, learned a new concept, or improved their his/her relationship with another character. There is an underlying transition that takes the Read more…
Do you have multiple versions of your story? If not, why not? In my past life as a sourcing professional, part of my role was building the story as to why we should be purchasing a new service offering. The other alternative was explaining to my business partner why we Read more…